Nicolette Petrouleas
Every brand, like every building, must be true to the whole.
Creative Director & Architectural Historian
Nicolette Petrouleas
Creative director Architectural historian
Design as atmosphere.
Narrative as architecture.
Creative Director & Architectural HistorianAbout
A designer and architectural historian working between history and the present.
Read the full storyServices
The studio takes commissions.
For clients and studios who believe a brand is a story told in every material — four ways to put this practice to work.
Brand Strategy
Positioning, naming, and narrative architecture — the argument a brand makes before it says a word.
Visual Identity
Logo, type, palette, and the system of rules that keeps a brand true across every surface it touches.
Digital Media
Cinematic short film, social storytelling, and art direction made to be felt — and saved, and shared.
Creative Consulting
A trained outside eye for teams in the middle of becoming something — history, narrative, and taste in the room.
The Disciplines01 / 04
Four rooms, one hand
One practice, read the way you read a building — every surface true to the whole.
Seen on
- HBO · Succession
- Netflix · Million Dollar Beach Home
- Hamptons Cottage & Garden
- Luxury Listings NYC
- Interior Design
- Dwell
Exit through the gift shop
Take something home.
A few pieces from the collection — and a guest book, if the work moved you. If this way of seeing belongs in your brand’s story, its content, its direction, or the systems that hold it together, that conversation starts here too.
Selected case studiesContext · Scope · Evidence
Prints available
Take a copy of the résumé